Leonard Berry
Leonard Berry is the director of the Center for Retailing Studies, editor of the Arthur Andersen Retailing Issues Letter, and former president of the American Marketing Association. He is respected speaker and is especially known for his extensive research into the success factors of companies renowned for their quality of service. Mr. Berry has concluded that there are four principles of great service: reliability, surprise, recovery, and fairness.
Topics:
- Customer Loyalty /
- Customer Service /
- Marketing /
- Retail
Fee Range: $15,001 to $20,000
— Travels From: TX
